How to have evergreen content ideas?

How to have evergreen content ideas?

“Evergreen is a type of material that deals with timeless topics, staying relevant long after publication.”

How to have evergreen content ideas?

The main characteristic of perennial content is that it remains current for a few years. But with so many behavioural changes and new technologies, how do you find patterns that last? The first example we can give is this article you are reading.

There are two main fronts of perennial content: conceptual and practical.

Some examples of conceptual content titles:

·         "What is it..."

·         "Everything you need to know about..."

·         "Ultimate Guide..."

·         "Why should you know about..."

·         "Frequently asked questions we receive about..."

·         "What I would have liked to know about... when I started"

To produce these contents, try to define what the basic knowledge and concepts are about the chosen topic.

 

Read also:

What is evergreen content? How to create evergreen Content

https://trendingcentury.blogspot.com/2022/02/evergreen-content.html

How important is Evergreen Content?

https://trendingcentury.blogspot.com/2022/02/evergreen-content-importance.html

 

For example, some SEO rules of thumb change frequently, but the basics of ranking well in search results stay the same much longer: link building, keyword emphasis, etc. It is these basic concepts that must be present in perennial content on SEO.

In relation to the practical contents, you can use titles such as:

·         "How to do..."

·         "Practical guide to..."

·         "Where to start doing..."

·         "Do... in 7 steps"

Have you noticed that the name of this section is "how to get evergreen content ideas?" This is another example of practical content that doesn't get old!

For both conceptual and practical topics, list posts also have a high potential to become perennial content.

Building an Evergreen Content Library

When you're in doubt as to the meaning of a word, you'll most likely look it up in the dictionary or (of course!) Google. Sometimes, you know more or less what it is about and you even wrote it or said it at some point, but when there are doubts, it is worth confirming, right?

Now, think about the main terms and concepts related to your segment.

What do they mean?

How would you explain each of them to a non-specialist audience?

Done, you just built an evergreen content library! Each of these terms can become a post, an eBook or an infographic.

Extra tip: start with a glossary!

If you don't know where to start, here's a special tip: your first post can be a glossary. In it, you gather the main terms of your segment and quickly explain what each one means. This glossary will be your first evergreen content! From there, you choose the terms that have the most potential to become an entire post topic and get to work! Now you have several ideas of new perennial content.

And also, don't forget: as you publish these new contents, go to your glossary and add a link to the full post, for those who want to know more about it.