What are Google-friendly URLs and why are they important?

 What are Google-friendly URLs and why are they important?

Friendly URLs are specially designed to meet the needs of the target audience and web searchers. Its elements, organized in a logical way, have a positive impact on the visibility and positioning of the website.

Implementing an effective structure to make our friendly URLs hit the mark is a crucial point for the SEO process. This type of optimized link must be of adequate length and include keywords that inform users and search engine robots about the expected content of the page to which the link leads.

Friendly URLs: What are they for Google?

SEO friendly URLs are specially designed to meet the needs of the target audience and web search engines such as Google. The latter uses the information that we place in our link to improve the positioning of our website in your search engine. This is what an ideal Google SEO and user-friendly URL should look like:

https://trendingcentury.blogspot.com/2022/02/google-friendly-url.html

On the other hand, this is a totally opposite model:

http://site-address.com/co/eod2817noname981

Without a doubt, the first example gives us an approximation that it will talk about SEO in WordPress and, upon entering, you will see that it is so and they also detail the best plugins to reach the top of Google. There is no clickbait!

Why are they so important?

A friendly URL for the user and the search engine is nothing more than a clear and concise link, which contains keywords referring to the content of a certain subpage. Its elements, organized in a logical way, have a positive impact on the visibility and positioning of the website since they help both users and robots to navigate the page effortlessly.

So why is it so important to implement this Content Marketing strategy? This is due to the 3 main advantages of creating SEO and a friendly URL:

1.      Page rank

Friendly URLs have a positive impact when it comes to website view rate. Placing the appropriate keyword, studied for its search volume in your region and relevant to the topic in the link, contributes to improving traffic and SERP positions.

Now, it is worth noting that Google robots also analyze their structure when indexing pages. Thanks to it, they can assess whether a certain resource corresponds to the query entered by users.

In addition, the friendly and appropriate URL structure is a critical ranking point, so if we want to reach the top positions for a certain phrase, including an ideal keyword for the content in the link, when indexing, we check how this factor improves.

2.      User experience

It's no surprise that well-designed, easy-to-use links have a positive impact on the user experience and can encourage people to enter a website. A quality link informs search engine robots about the expected content of the landing page.

Therefore, by being precise and catchy with our friendly URL, we will attract the attention of the recipients and inspire their confidence. Being short and intuitive and with a keyword that hits the spot, they are much more attractive to the eye than long and complex links with suspicious-looking characters.

3.      Increased click rate

Describing the content of the subpage with the use of a friendly and transparent URL that contains a critical keyword can help us increase the Click-Through rate — CTR — or Click Through Rate. The higher our CTR, the more people will visit our website.

This, combined with other marketing and SEO activities, can quickly translate into increased traffic, conversion, and a higher sales rate.

How to create friendly URLs for your SEO?

We already know: They are very important! But how can we create a friendly URL? Next, we will explain 4 simple best practices:

1. Simple, relevant, attractive and precise links

Keeping links as simple, relevant, attractive and precise as possible ensures that both users and search engine robots understand them correctly.

Although, in theory, URLs can include various numbers and codes, it is better to focus on keywords that our target audience knows well.

2. They must refer to the content of the page

Although it is true that they must detail what we are going to read, they have to do it in a very short way. Avoid long links at all costs. Focus on making them very concise and make sure everyone understands what to expect when they walk into it.

On the contrary, the user-friendly URL gives us, with only 2 words at the end, the possibility of knowing that if we enter, we will learn how to make a web optimization strategy.

3. Apply hyphens to separate individual words

As you will have seen in all the good examples we have given so far, even though it is a compound keyword, we separate it into hyphens to improve its understanding.

In this opportunity, a bad practice is to use underscores, spaces or special characters, for example:

http://site-address.com/roses/blue_rose#@!_dress*/_!

Do you feel like clicking? We are sure not!

4. It is always better to apply lowercase letters

This seems like a whim, however, you will be surprised to know that the pages, for example:

ahead.mx/Blog;

ahead.mx/blog.

They can be considered as two separate URLs, which can significantly increase our internal duplicate content.

Conclusion

Following the principles related to friendly URLs that we have described in this content will help you improve the navigability, visibility, organic traffic, number of clicks and rankings of your website.

After all, SEO is about people. It provides users with the necessary data and offers simple and transparent solutions. You will see how quickly Google rewards this approach!