10 keys of SEO positioning and Main SEO strategies

10 keys of SEO positioning and Main SEO strategies

The organic positioning of a website is influenced by many factors, which have also evolved over time and the advances of search engines. We are going to see the 10 great keys of SEO on-page and SEO off-page.

SEO-on page:

1)      Work on the keyword strategy

Any natural positioning approach should be grounded on a good keyword analysis, which takes into account features such as the volume of searches, the level of competition, seasonality and the relevance of the term for the brand.

2)      Optimize URLs

URLs should be short, easy to read and indexable by search engines. Try to have them as simple as possible and cover the main keyword of the page they refer to. This last point is a crucial part of web positioning. If the keyword is not contained within, Google will not properly index the content.

3)      Structure the pages with headers

Heading tags (H1, H2, H3...) are essential to organize the information within each text, both for search engines and for users. These small headings not only divide your text into small segments but also make it look eye-catchy.

4)      Take care of loading times

Google penalizes pages with exceptionally slow loading times, which also generate a high bounce rate and deteriorate the user experience. Therefore, it is advisable to carry out a complete technical audit to optimize all the factors that influence the loading speed. To facilitate this SEO positioning work, one of the most used tools to assess the loading speed of a page is PageSpeed ​​Insights.

5)      Create quality content

Eventually, both Google and users honour all around organized, simple to-peruse content that gives top to bottom data.

SEO-off page:

6)      Get quality inbound links

External Link building is a significant factor in SEO positioning, but not all things go. Always bet on natural practices to generate quality links.

7)      Do video marketing

Quality videos generate many links to your website, and if you put them on YouTube, they will also show up in Google search results.

8)      Do guest blogging

Guest blogging is a very effective technique both to position yourself as an SEO expert in a sector and to generate incoming links to your website.

9)      Create infographics and supplementary graphic elements

The ironic your content, the informal it will be for you to generate inbound links organically. Infographics are one of the most prevalent set-ups, particularly if they are grounded on our own website.

10)  Commitment to networking

In the end, what works best to improve the reputation of your website is to interact with other people in your sector and look for opportunities to collaborate with each other. You will all win!

 

Main SEO strategies

As the positioning evolves, so do the SEO strategies that are applied. These are the main trends in SEO approaches that you should bear in mind for your website:

1)      Voice searches:

It is estimated that 50% of searches will be done through voice, with technologies such as smart speakers or the Google assistant. This implies a major change in the way positioning is approached, as voice searches tend to be longer, longer-tailed and more naturally expressed.

2)      The intentionality:

Artificial intelligence is all the time more playing a more prominent role in positioning. Therefore, instead of searching for keywords blindly, search engines are able to detect the intention of a user even if they express their search in different ways. Therefore, the focus must always be on the usefulness for the user and quality content.

3)      Google's position zero:

Increasingly, Google searches integrate a result in "position zero", that is, it displays part of the content of a page as a straight answer to the user's question. In order to get the impression here, it is important to include rich data on your website.

4)      Mobile prioritization:

It is a fact that for years Google has decided the ranking of websites based on their mobile version, not the one for computers. Therefore, there is no excuse not to have a perfectly optimized mobile website, either through responsive design or AMP (Accelerated Mobile Pages).

5)      Brand awareness as an SEO factor:

As Google's algorithms get smarter, it looks like factors like unlinked brand mentions might start to play a role. In the end, brand awareness and positioning are two elements that benefit each other, so both must work well.