How to position your brand at the top of Google

How to position your brand at the top of Google

SEO for Fintech is a way to increase organic traffic to your website and make your brand more trustworthy. In finance, that trustworthiness is crucial for brands to attract potential customers and close deals online.

As a Fintech, your goal is to solve financial problems with smart technology solutions, whether it's optimizing, expanding, digitizing or disrupting more traditional financial services. The truth is that your productivity is measured by the number of customers who can find you and convert. With the advances and capabilities of Fintech, customers today have more options to choose from than ever before.

Therefore, the goal is to reach your audience first and to achieve this, you need to use SEO tactics to rank higher in organic search results. Achieving this will need a plan that includes specific tactics to achieve your goals.

What is SEO exactly?

SEO is the name of a Digital Marketing approach that uses a set of strategies and tactics to improve the optimization of websites, web pages and blogs. The objective of this optimization is to show pertinent content to your potential customers by improving the position in which you appear in organic search results.

When a user types a keyword in a search engine, you want your content to occupy a prominent place on the results page (SERP), so that, in this way, he can find your brand, your company and know what you offer. Otherwise, potential customers may not even know your Fintech product exists and what you can do for them.

While SEO is valuable in every industry, Fintech today require an extra focus when it comes to ranking in Google search results. This is due in part to legal and government regulations, and also to the level of competition in the general field of financial services.

How does SEO help Fintech?

Your Digital Marketing strategy is more than just creating content, it's about offering the right content to your target audience to allow them to get-up-and-go through the sales funnel.

If you're still not influenced by the power of SEO, don't miss the tips below on some ways your Fintech can benefit!

SEO gets you to the right audience at the exact time they need you

Most search engines serve to lead the user to find the information they are looking for or even the product they are willing to buy. This is known as the “decision stage” of the purchasing process. Or you can say, they are already demanding what you have to offer! That is why it is important that they can find you rapidly and not your competition. This wants you to rank higher on the search results page.

By using SEO in your content, you will be able to answer relevant questions from your customers, thus placing you at the forefront of their purchase decision process.

SEO helps build trust

Working in the financial services industry means having access to sensitive data and customer financial information. For this purpose, they need to know that they can trust you now and in the forthcoming. You can show and build trust by providing worth SEO-optimized content on a systematic basis. Build your brand as a reference that is trustworthy to all customers.

SEO generates constant traffic and leads

A solid SEO strategy will pay off in the long run by creating consistent web traffic. It is also very likely to give you more leads. Search engines index your quality Fintech content for a long time, which means; new customers always arrive and old customers can return.

SEO opens the doors of collaboration

When done correctly, SEO can help open doors for collaboration with others, such as the media, financial publications, and finance blogs. This collaboration can lead to more experience, such as interviews, guest post requests, and quality backlinks.

What are the best SEO tactics for Fintech?

Ideally, SEO seeks to satisfy search engine algorithms to help you rank higher on search results pages. However, with the increasing competition in the Fintech field, you will need an SEO strategy that works.

Below we will tell you the essential SEO tactics to promote your Fintech as the best option for customers.

1. Set SEO goals

Before launching into strategy, start by planning your approach and developing a list of SEO goals. These can lead you as you go.

Determine what it is you want to achieve and identify specific goals that will help you achieve it.

Conduct market research constantly, include in that search to understand what your competition is doing. Also, try to recognize what the needs of your target audience are by fashioning a customer persona.

For example, if you know that millennials are particularly interested in Fintech (which in fact they are), identify why that is and create a buyer persona based on what you find.

Many Millennials tend to distrust traditional financial institutions and want fast, instant services that they can tap into with little effort.

2. Do a thorough keyword search

One of the most important SEO tactics for Fintech is to put a lot of effort into keyword research. It is essential to perform this step correctly.

It will only be useful if you know how to interpret the intention of those who are making queries in the search engine. What are they looking for and how do they ask?

This type of information can guide you towards the long-tail keywords, which are typed more frequently in searches.

Although Fintech is already a competitive field, when it comes to search and digital positioning, you will also compete with blogs and financial advisory websites.

So, in addition to Fintech-specific keywords, define some common finance keywords and determine the best way to incorporate them into your SEO strategy.

For example, some common finance keywords used in the industry include; mortgage rate, Loan application, promissory note template, stock earnings calculator, tax bracket and credit score among others.

Just make sure you always avoid overusing keywords in the same text, as the search engine will detect that your content was not written naturally for the user, which will reduce your SEO effectiveness.

3. Generate good quality content

Fintech clients are exceptional because they know what they are demanding, at least in common sense. Your content should reflect that.

Invest in a team of good copywriters, editors, and Content Marketing strategists.

Use the keywords you choose creatively, let them guide you against the topics you need to cover and post consistently if you want to rank higher for the most competitive keywords.

Another tactic these days is to fluctuate the type of content you offer.

When it comes to Fintech, complexity often comes naturally, so finding more ways to share information in a way you can relate to customers is essential.

Try to vary your blog posts and articles with one or more of the following formats; videos, images, infographics, interactive content (for example, calculators or quizzes).

Use them to capture the reader's attention and present the information in different ways.

The more you understand your audience, the closer you will get to giving them what they are looking for and mainly, you will offer them a real solution to their problems.

4. Create a link building strategy with quality links

In order for your website to be recognized as a trusted, authoritative, and expert resource, produce content that attracts high-quality websites for link building strategies. These websites can be anything from a popular financial blog to Forbes magazine.

Link to trusted external content in your own posts to show authority. These quality links will help you establish yourself as a trusted source of information and, in turn, show that you know what you're doing. Quality links are invaluable for driving organic traffic and boosting your SEO even more.

5. Establish a social presence

Social Media Marketing continues to evolve and your Fintech company needs a social presence to complement its SEO strategy. The good news is that Social Media Marketing and SEO work very well together.

To begin with, select the social media platforms to focus on. Comprehend the paybacks of each of them and what are the best approaches to attain your goals. Social media engagement not only increases your brand awareness but also drives additional traffic to your website and boosts your search engine rankings. Continued presence on social media platforms also helps increase brand recognition.

6. Create an SEO-Friendly Website

Your website can make or break you when it comes to obtaining a new business online. Because of this, use SEO as an essential part of your plan and website maintenance.

Here are the steps for your SEO to help make your website look more friendly:

·         Adds keyword-rich titles, headers, subtitles, and meta descriptions to web page content.

·         Maximize page load speed.

·         Place allowed hidden text such as alt tags on images and videos.

·         Design responsive pages.

·         Make sure you have all the security certificates of the website up to date.

Keep in mind that Fintech also has mandatory legal requirements and government regulations to comply with, therefore anticipate them and adjust your general Digital Marketing strategy for Fintech to the legal terms.

It is important that you follow the strict guidelines and rules that Google enforces on certain industries, as well as those in the financial field. These guidelines look at the expertise, authority, and trust that is conveyed through the main content of your website. To aid you with this, you should pay close attention to your “About, Admin, and Contact pages”.

Also, keep your website up to date, including the copyright date, privacy policy page, and required legal notices. Without this, a manual Google review can penalize you and deem your website unreliable.

7. Work on your role as an opinion leader

In a field like Fintech, authority is crucial to establishing trust and reliability. Since Fintech is still an emerging market, finding a way to position ourselves as an authority — or thought leader — in the field can boost your SEO results.

Consider everything you can offer that differs in some way from other offers that already exist. In what unique way can you contribute? By definition, opinion leaders are trendsetters, not trend followers.

8. Monitor content and keep it updated

If the content is spell-bound, fresh content drives a step extra. But why this? Why should you keep your content updated?

A fundamental reason is that the Google search engine algorithm takes it into account when positioning your page. Second, financial subjects often need to be modernized to keep up with the deviations occurring in this field.

Users want to know what is available now — for example, what the median home price is — and not information from a year ago.

Real-time data and fresh content is the way to go to boost SEO. Also, consider the production of evergreen content, and review them at least every six months to adjust them.

9. Analyze SEO performance and make adjustments periodically

Continue to monitor your SEO performance and make adjustments as needed. If some things don't work as well as you thought, change them. Look for advancements in the industry itself. You may need to integrate new keywords or phrases into your approach to surge your SEO performance.

Always go all-out to be agile in your approach and discover ways to practice SEO tactics to drive organic traffic and intensify conversion rate.

Conclusion:

A well-planned Fintech SEO strategy can have a huge impact on your website's organic traffic and increase all of your conversion rates.

Understanding exactly how SEO works for Fintech is the way to stand out among those looking for solutions for their financial needs and also to take your Fintech brand one step ahead of the competition.