How to choose a website template | 6 basic categories of web templates

 How to choose a website template

The good graphic design lays the foundation for a strong website that attracts your ideal clients, demonstrates your professionalism, and expresses your personality. Using professionally designed, award-winning website templates take the guesswork out of developing a clean, engaging website.

When you're ready to choose a template for your site, it's critical to determine the main features you need. Read on to learn the six basic categories of web design templates, and which one is right for you.

Portfolio Website Templates & Themes

Recommended for: photographers, artists and designers, video creators, etc.

If you work in a visual medium, a portfolio website template showcases your best works in a format that highlights images. With an emphasis on eye-catching layouts and clean designs, these themes emphasize graphic elements, usually with a minimal amount of text/marketing phrases.

Since you can add different projects to showcase the pieces you're most proud of, portfolio templates also keep your website organized and easy to navigate for potential clients, even as your collection of work continues to grow.

Ecommerce Website Templates & Themes

Recommended for: all companies that sell products.

Present your products with a website theme that makes your online store stand out. With a focus on seamlessly integrated features, choosing an eCommerce website template brings your products to life with marketing and promotional tools that help your business run better.

In addition to organizing and managing an unlimited number of products that can be ordered in a variety of ways, shoppers receive a clean browsing experience with detailed product descriptions and embedded videos, as well as exclusive images of each product variant. When it comes to selling products online, an eCommerce website template sets you up for a successful sales season.

Blog Website Templates & Themes

Recommended For: Marketers, Storytellers, Creators, Business Owners, etc.

Blog templates help you share your ideas with the world. Beyond each professionally designed, customizable template, blog themes offer built-in marketing tools that increase your reach, attract new readers, and help your posts build traction with the people who need it most.

Whether you're looking to schedule and order posts, control engagement with Google Analytics, or drive traffic with built-in SEO and Email Marketing, blog website templates put you in control of the stories you tell.

Small Business Website Templates & Themes

Recommended for: restaurants, cafes, wellness studios, lawyers, etc.

Small business website templates provide the look and functionality that make local businesses run better. Each one highlights key website elements to attract ideal customers: who you are, who you serve, where you're located, what hours you work, and how they can contact you.

The main focus of small business website templates is easy-to-navigate user experiences that clearly communicate why customers should choose you.

Professional Resume Website Templates & Themes

Recommended for: entrepreneurs, service providers, practising professionals, etc.

When you're ready to highlight your professional experience, resume website templates graphically organize the information so your skills are the centre of the page. Since each template is customizable, you can present your resume with the precise look that interests you.

If it's time to step up your job search, resume website templates add a level of professionalism that's sure to make an impression.

Templates and themes for personal websites

Recommended for: wedding news, event planning, media promotion and podcasts, etc.

Add a particular touch to your website with special website templates. Whether you're planning a wedding, coordinating a family reunion, or just running a personal podcast, these themes are broad enough to fit your needs, and specifically designed to do so beautifully.

When it's time to share news about a new life venture, personal website templates create a neat touch.